Ford lands high-profile Toyota executive
James D. Farley, a high profile executive with Toyota and considered a rising star in the business, has joined the Ford Motor Co.
Farley, 45, who has served as Toyota’s group vice president of its Lexus Division, will be Ford’s first chief marketing and communications officer. His appointment was approved Thursday by Ford’s directors, the Detroit News reported.
The latest defection from vaunted Toyota to Detroit, Farley is assuming what the News called “arguably the industry’s most monumental marketing challenge” at the struggling car maker.
Alan Mulally. Ford’s chief executive officer who said he was “thrilled” to have Farley aboard, told the newspaper his new executive was “well known for innovative marketing strategies that connect great products to today's and tomorrow's customers.”
Mulally, who arrived at Ford last fall, has been openly critical of Ford marketing efforts. // Copyright 2007 by United Press International
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